Reflecting the flexibility being employed across mobile ad platforms, Medialets has lifted the lid on its new Private Marketplace, designed to connect publishers with major advertisers.
The marketplace is designed to offer a more efficient process for both sides of the deal, facilitating real time bidding and the option for advertisers to buy directly, or reserve ad spots ahead of time.
In all, the venture appears designed to give advertisers a greater handle on how and when their campaigns are implemented a stance the rich media network asserts benefits developers and publishers too, should more advertisers make a move on mobile as a result.
At present, it's supporting more than 20 billion monthly impressions, and has over 200 clients including the likes of AOL, BBC, CBS, CNN and The Wall Street Journal.
Adding to the ad mix
"Medialets has worked closely with the worlds leading brands, agencies and publishers to set an exceptionally high bar for creative, high-value rich media advertising on smartphones and tablets," said CEO Eric Litman.
"Along the way, we've gained a unique perspective into both the factors that make mobile the worlds most powerful advertising medium, as well as those operational details that challenge agencies to profitably build their mobile businesses at pace with client demand."
For publishers, Medialets claims the new marketplace will enable them to sell more than one slot at once some taken through direct sales, others through the opportunities provided by Medialets' new venture.
Weve seen some incredible results with mobile rich media, but the effort in planning and buying rich inventory across premium publishers can be disproportionate to the size of the campaign," said Hill Holliday's Johnny Won.
"By combining the efficiencies of large scale media buying with the control and confidence that comes with direct buys, Medialets' Private Marketplace makes it possible for us to drive an even greater share of our clients budgets to mobile where we continue to see great results."
[source: Medialets]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 23rd, 2024