US/German online monetisation outfit SponsorPay is now better described as an online and mobile monetisation specialist.
Having experienced 300 percent growth in the mobile side of its business since January 2012 - especially Android - it's pushing on with new products, as well as opening its third US office, in Los Angeles.
Key to success
It's recently released its Unlock product, which enables users to gain direct access to digital goods and paid content - for example converting from a free to a paid app - by completing advertising offers.
SponsorPay says the process is made more straightforward because it doesn't involve accumulating virtual currency.
One developer who's happy with the results following integration of the product is Stickman BMX Stunts developer Ace Viral.
"SponsorPay's Unlock product has led to a significant increase in both user engagement and revenues," said CEO Shazad Mohammed.
Widen the load
Another way SponsorPay is improving monetising for its partners is extending offerwalls for tablets, particularly iPad and Kindle Fire.
"Tablets are quickly becoming a significant app and game platform and SponsorPay has consistently provided industry-beating results," said Victor Rubba, CEO of Office Jerk developer Fluik.
SponsorPay's other business options include app install and engagement campaigns, video ads and mobile cost-per-action offers.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
11 hours, 48 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E12 - Xbox's mobile games store and Unity vs. AppLovin
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024