The roll out of BlackBerry 10 may have been pushed back until early 2013, but RIM's efforts to encourage developer support continues, with app submissions for App World now welcomed.

As detailed on the firm's official Developer Blog, studios working on BB 10 apps can submit their titles to RIM for listing on App World, with those lucky enough to own a Dev Alpha device able to download said apps for "early feedback" from other developers.

Going for gold

The update comes via the release of a series of new BB 10 beta SDKs, with the next set – which will free the API and be binary compatible with the Gold release – due in September.

Indeed, RIM's published schedule suggests developers can expect to get their hands on the Gold release of BB 10 in November.

"We're going to step out of the box and do something that we've never done before and quite frankly, something that I've rarely seen any tech company do in this industry," detailed BlackBerry development manager Tim Neil.

"We're going to share with you our feature release plan for each of the runtimes. These are 'targets' and the usual laws of software delivery apply around priorities, dependencies and customer issue firefighting that can impact delivery schedules and scope."

Day of the developer

Neil said RIM is being "transparent" with its developer community to help studios plan their apps ready for BB 10's launch, with RIM hoping App World will boast scores of titles on day one.

The firm has already guaranteed all games qualified as 'quality' will make $10,000 in their first 12 months on App World, with RIM making up any difference with a cheque if titles fail to hit said target.

In all, RIM expects to invest a total of more than $100 million in its app ecosystem for BB 10 in order to boost developer relations.

[source: RIM]