When's the best time to send out a press release about your game? Is there an optimum day of the week, or even more precisely a prime time of the day?
According to John Tyrrell creative director of French-based boutique international PR agency Cosmocover there most certainly is.
Journalists hate Mondays and Fridays, he said during his talk at this year's Casual Connect Europe in Hamburg, and tend to be slower after lunch.
Any emails you send in the evening will be lost under the pile of new mails they receive in the morning, so the best time to send out your press release is on a Tuesday, Wednesday or Thursday morning.
A sense of sense
There's undoubtedly a logic to that approach, and indeed all of Tyrrell's tips from the top were built around keeping things simple and sensible.
For starters, Tyrrell suggested developers need to take a step back before they start any PR campaign and consider what they're looking to achieve, and whether or not they have the time and skill to do it themselves.
"Thinking is highly underrated in terms of anything you do," said Tyrrell, whose company works with the likes of InnoGames and also drove the PR behind Sonic Jump.
"Take time out think about your goals and objectives. Writing a press release at the very start that can actually help you define what you're looking to do, even if you don't release it.
"Also, you need to consider if you have what it takes to do PR. It's not rocket science, but neither is it a walk in the park. Anyone can send a press release out to every journalist under the sun, but will that work? Probably not."
Targeting
Rather than sending out masses of emails to every contact available, Tyrrell stressed the need for developers to seek out key journalists in order to build relationships.
"You will get 80 percent of your great support and value from 20 percent of your contacts don't bother going after 100 percent."
Other tips from Tyrrell included keeping any message you put in a press release simple - "if you can't say it concisely, then it's probably not what you want to say" - and breaking up your studio or game's story across multiple releases, rather than giving it all out in one go.
"This will give you the excuse to get back in contact with those journalists, and may help them engage with you."
The flood
On the flip side, however, it's important not to flood people with spam.
Think about how many emails you're sending out, how many times you're updating your company's Facebook status, and how many promo tweets you're publishing on Twitter. Are they things you'd like to read, or would they go straight in your trash folder?
As well as making sure your press releases are optimised for search engines many now stored on webpages Tyrrell suggested those penning the firm's press releases need to enjoy it.
It shouldn't be an ordeal it should be about "being creative and having fun."
"Put all your creativity and joy into it," said Tyrrell. "Your press release needs to sing."
You can find out more about Cosmocover on the firm's website.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Feb 13th, 2013
Casual Connect Europe: Achievement unlocked Kabam lifts the lid on the 'midcore' gamer
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
Apr 26th, 2024
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024