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Analytics for all: deltaDNA launches non-commercial license for universities and colleges

Analytics for all: deltaDNA launches non-commercial license for universities and colleges

Player relationship management platform deltaDNA has revealed it's to launch a non-commercial academic license for its in-game data to be used by universities and colleges.

Starting with the Dundee-based Abertay University, the company claims students at any qualifying academic institution can now use “the full high-performance big data platform and complete analytics and player relationship management toolset”.

DeltaDNA says it will help them collect and evaluate in-game event data generated by free-to-play games.

The big lecture

As part of the deal with Abertay, deltaDNA has revealed it will also serve up guest lecturing to “help students master the skills required to analyse their games, segment their player behaviours, optimise game-balancing and utilise real-time player engagement techniques.”

This provides students with a great opportunity to learn about the next generation of game analytics.
Chris Wright

“We’re pleased to be able offer Abertay an academic licence as it provides students with a great opportunity to learn about the next generation of game analytics, and how they can place the needs of players at the heart of game design and game-balancing,” said CTO Chris Wright.

“These skills will give them a significant advantage in the workplace and will help them to create profitable games that players will enjoy.”

The company is yet to detail any other educational institutes who have shown an interest in taking advantage of its new license.


With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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