The future of mobile gaming belongs to those willing to take risks on new types of games according to PlayRaven’s CEO Lasse Seppänen.
Speaking on the gaming stage at the Slush 2014 conference in Helsinki, Seppänen called for developers to embrace the spirit of Christopher Columbus and explore the new gaming world.
Taking a look at the current state of the industry, Seppänen identified an over emphasis of developers on what is currently doing well.
Pinpointing an over emphasis at looking at the top grossing charts, Seppänen believes that it is inhibiting creativity and innovation.
“It’s a bit too serious” he said in reference to the top grossing focus. “Imagine if we were a soda start-up and we saw Coca Cola. If we said “let’s make cola” then we wouldn’t last very long.”
Think outside the box
Instead, Seppänen believes that developers should be taking on the mass market gaming opportunity and allowing creativity to flourish.
Highlighting the success of PlayRaven’s supposedly niche WW2-inspired stratregy game Spymaster in the iOS strategy charts, Seppanen called on developers to move beyond safe core games to help the industry evolve.
“There is no way Christopher Columbus could have mapped the new world without going there” he said.
“We need to launch portfolios of new titles that are new and unique and I believe the success for us is to build new styles of games with new mechanics to reach new audiences.”