Behaviour Interactive steps up to mobile, acquiring Zombie Farm IP

Canadian dev enters new market

Behaviour Interactive steps up to mobile, acquiring Zombie Farm IP

Canada’s largest independent game developer, Behaviour Interactive, has just taken a flying leap into the mobile games market.

It has announced the acquisition of “an extensive mobile catalogue,” from Saban Brands whose games such as Tree World and the Zombie Farm series - originally developed by US outfit The Playforge - have chalked up more than 50 million downloads.

Zombie Farm was one of the first iOS free-to-play hits, being one of the top grossing games of 2010.

It’s quite the break from tradition, considering that since 1992 Behaviour Interactive has specialised in producing console, PC and handheld games.

Most recently, however, the company has expanded its development portfolio to include work-for-hire mobile games like Zoo Tycoon, Temple Run: Brave, and Wipeout.

The next step

In now establishing itself as a publisher, the Montreal-based company is aiming to diversify its offerings and establish itself as a major player in the mobile space.

Zombie Farm - combining two great gaming themes

“Our objective is to become not only one of the largest mobile game studios in the world but also one of the industry’s leading publishers," claimed Rémi Racine, president and executive producer.

“It was therefore a natural next step to gain access to this pool of users, who will be vital to us during launches of the wide range of games we plan to publish in the coming years.”

News Editor