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Nielsen launches its Mobile Game Tracking service

From the players mouth

Nielsen launches its Mobile Game Tracking service

Well known for its tracking of TV audiences - amongst many other markets - US outfit Nielsen has now announced its Mobile Game Tracking service.

The data is generated from a random, weekly sample of 1,200 online interviews amongst active mobile gamers aged 7-54 years old and compared to Nielsen's existing database, which consists of 180 games, tracked over the past 12 months.

Week-by-week

Broken down in terms of demographics and gameplay behavior etc, this is particularly important for developers in terms of working out their pre-launch marketing strategy, and comparing their game to competitors in the market.

High level examples of what Nielsen produces can be seen below.

For more details, check out the Nielsen Mobile Game Tracking website.

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Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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