Munich-based marketing company European Games Group has received an undisclosed amount of additional capital to grow its operations.
Additional backing from investors Ventech and Omnes Capital "to the tune of several million Euros" means that the EGG is looking to invest more than $17 million in marketing new games by the end of 2017.
Boosting visibility
"Our strong growth and the results of the last 18 months have proven our business model, and have convinced our investors to up their commitment," said Johannes Sevket Gözalan, founder and CEO of the European Games Group.
"With the additional capital, we can expand our portfolio significantly and support developers worldwide in successfully positioning, marketing and scaling their online and mobile games in a highly competitive market environment."
The EGG chooses to partner with developers over publishing them, acting more as an outsourced marketing team, and is currently looking for new mobile free-to-play games to partner with.