Pokemon Go revenue is up 39 per cent following June’s trading update.
According to Sensor Tower, users worldwide have been spending an average of $2.5 million per day in-game since trading and friend features were added on June 19th.
In the two-month period leading up to the update, Sensor Tower reports that Pokemon Go was generating roughly $1.8 million in worldwide revenue daily. That puts post-update figures at a 39 per cent increase, around $700,000 more per day.
While it may no longer be the cultural moment it was at launch, Pokemon Go evidently still has a vast, devoted audience. Niantic has been hinting at full player-versus-player gameplay dropping later this year, which should guarantee another boost to revenue.
In July, Niantic reported that the AR catch-‘em-all had brought in lifetime revenues of over $1.8 billion since launching in 2016.
Niantic isn’t stopping at Pokemon Go, though. The company recently purchased Marvel Strike Force developer Seismic Games, to create new AR experiences.