Supercell partners with Internet Matters to help improve online safety

Two to provide families with advice and resources for keeping children safe online

Date Type Companies involved Size
April 24th, 2019 partnership Supercell Not disclosed
Supercell partners with Internet Matters to help improve online safety

Clash of Clans developer Supercell has partnered with not-for-profit organisation Internet Matters as part of an initiative to help keep children safe when playing games online.

The two will work together to provide families with advice and resources on online safety. These resources will be available in five languages including English, Mandarin, French, Spanish and German.

Parental concerns

An August 2018 survey taken by Internet Matters of 2,022 parents with children aged between four to 16 claimed that watching videos and gaming are the activities parents are most concerned about when it comes to screen time for their kids.

Nearly half, 49 per cent, of parents said their biggest worry was contact from strangers, with many games increasingly social.

“With the rise of online and mobile gaming we’ve seen a real demand from parents who want to know more about how to manage their children’s online gaming and keep them safe whilst playing,” said Internet Matters CEO Carolyn Bunting.

“We are delighted to be working with an organisation who is on the cutting edge of mobile gaming technology that shares our vision for improving children’s digital wellbeing.”

Supercell anti-fraud and user safety lead Jessica Hollmeier added: “Internet Matters is an expert in empowering parents.

“We are excited that with this partnership we will address parents’ need for resources that help them ensure their children consume games in a healthy, fun and responsible way.”

Head of Content

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.