News

Riot Games reveals how it "avoided backlash" when announcing mobile titles

Riot Games reveals how it "avoided backlash" when announcing mobile titles

Riot Games expected heavy backlash from fans in the lead up to revealing the firm's upcoming mobile games.

League of Legends global communications lead Ryan Rigney stated on Twitter (below) that after the announcement of several mobile games such as Teamfight Tactics and Legends of Runeterra, employees anticipated both fear and concern.

In the Twitter thread, Rigney outlined five ways to avoid backlash with "show the love in your product" and "lean into the memes" cited as reasons why the studio's titles received a positive reception.

Diablo comparison

A comparison for where the company's concern stemmed from was Blizzard's Diablo Immortal announcement when one fan during a Q&A asked the developers whether this was an "out-of-season April Fool's joke". This was then followed by heavy criticism from further fans on social media.

League of Legends: Wild Rift was also announced alongside other League of Legends-themed mobile titles back in October 2019. Teamfight Tactics is expected to launch in Q1 2020 on smartphone devices. Players can pre-register on Google Play now.

Riot recently rolled out a new publishing label called Riot Forge which allows developers to utilise League of Legends IP.

Head of Riot Forge Leanne Loombe will be speaking at Pocket Gamer Connects London 2020 about finding your unique identity and amplifying it. Get your tickets today!


Staff Writer

Matthew Forde is the staff writer for PocketGamer.biz and also a member of the Pocket Gamer Podcast. You can find him on Twitter @Forde999 talking about Smash Bros. and everything pop culture related - particularly superheroes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies