News

Playtika has given itself a rebrand

"Playtika's new look and feel is designed to match our new brand story and our mission – to entertain the world through infinite ways to play"

Playtika has given itself a rebrand

Mobile games developer Playtika has given itself a fresh look as it goes through a rebrand.

When creating its new logo, the company opted for a more simple looking cheetah and typography. Furthermore, the circle is now slanted to demonstrate the firm is moving forward.

Moreover, Playtika thought about its new story and company mission as it chose an improved look – to entertain the world through infinite ways to play. The Bingo Blitz developer removed its signature cheetah from all its social media and website, before reintroducing it as part of the new logo.

On a mission

"Playtika's new look and feel is designed to match our new brand story and our mission – to entertain the world through infinite ways to play. To communicate playfulness, the design system is vibrant, creative and fun. We believe this is a true manifestation of Playtika's DNA, culture and values," said Playtika VP of marketing - brand & strategy Laura Keren.

Earlier this year, Playtika played its part in fighting the coronavirus as it donated hot catered meals to those that were affected.


Staff Writer

Kayleigh is the Staff Writer for PocketGamer.biz. Besides PGbiz and PCGI she has written as a list writer for Game Rant, rambling about any and all things games related. You can also find her on Twitter talking utter nonsense.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies