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MTG acquires Ninja Kiwi, the studio behind Bloons

The acquisition comes in at approximately $142 million

Date Type Companies involved Size
May 5th, 2021 partnership Modern Times Group
Ninja Kiwi
Not disclosed
MTG acquires Ninja Kiwi, the studio behind Bloons

Modern Times Group (MTG) has snapped up New Zealand-based studio and publisher Ninja Kiwi.

Ninja Kiwi is best known as the creator of Bloons Tower Defense, a series of strategy titles. The acquisition comes in at approximately $142m, with a potential $47m in further aggregate. 

”The strong organic traffic to Ninja Kiwi’s portfolio of games is hugely impressive, as is the company’s successful combination of paid and in-app purchase models in its pricing structure - both are testament to the quality of the titles that Ninja Kiwi has created,"  MTG group president and CEO Maria Redin said.

"We’re very pleased that Ninja Kiwi is joining MTG and our growing gaming vertical, further broadening our offering through the introduction of a new genre.” 

Ninja Kiwi was founded in 2006 by Chris and Stephen Harris. The first Bloons title released the following year as a flash game, before making its way onto mobile and consoles.

"Genuinely excited"

The company's co-founders, chief executive officer Chris Harris and chief creative officer Stephen Harris, also commented: "We are genuinely excited to join MTG. We have developed our relationship over a number of years and have often discussed the opportunities of working together.”

MTG also recently closed a $275m deal to acquire mobile studio, Hutch, and increased its controlling stake in German studio, Innogames, which saw record-breaking revenues in 2020.

Strategy titles have been a significant revenue driver in the last year, with tower defense titles leading the charge as the fast-growing subgenre. It grew 131 per cent year-over-year to $63.7 million. Player spending on strategy games in the US alone crossed $2.8 billion in 2020.


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.

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