Jeremy Horn is the Vice President of Jam City. At Pocket Gamer Connects Helsinki (September 11th to 12th) he'll be giving a talk called From Casual Publisher to Mid-Core Player - How Jam City is Expanding. Click here to get more info about the show and to buy your tickets.

Jeremy Horn has more than 10 years of experience in the games industry, having produced titles for TinyCo and Gameloft, including mega franchises like Marvel Avengers, Family Guy Harry Potter and Spider-Man.

His gaming credits include Harry Potter: Hogwarts Mystery, Family Guy: Quest for Stuff, Marvel: Avengers Academy, Cars Fast as lightning, Oregon Trail: American Settler, and Ice Age Village, among many others.

PocketGamer.Biz: What does your role at the company entail?

Jeremy Horn: As Jam City’s Vice President, I oversee the company’s content strategy and market insights to provide a blueprint that builds Jam City to become a global leader in mobile entertainment.

What do you think have been the most exciting developments in gaming since the last Pocket Gamer Connects Helsinki?

The combined advent of high-fidelity graphics and cross-platform experience of Fortnite has changed the game and shaken up the, up till then, stale top grossing charts.

This will transform the mobile industry in every aspect, from the visual standards, the applicable design, and the monetisation models.

What are your thoughts on the way the industry has grown in the last 12 months?

For the first time, more than half of all game revenues come from the mobile segment and it’s become the fastest growing form of interactive entertainment worldwide - expected to reach more than $70B this year.

What I find most compelling about this trajectory, some of which has transpired in the last 12 months, is how there’s been a fine-tuning of old models, for mobile.

Specifically, we’ve seen a polishing of monetisation schemes, liveops, and an advancement in technology, all of which have honed in on their ability to thrive in the mobile game space.

It’s been fascinating to see, especially when you see all-in-one with a given game.

What do you think the next 12 months in mobile gaming are going to look like?

First of all we will see more AAA games and installed console gaming releasing their staple products as cross-platform experiences, or at the very least as an extension of the product.

Secondly and more importantly, we’re hearing more conversations and debate around how the App Store and Google Play structure their revenue share as game and app developers find external ways to generate revenue by bypassing the stores.

I think we’ll only continue to see this debate amplify.

Which part of Pocket Gamer Connects Helsinki are you most looking forward to and why?

Meeting with talented developers!

About Pocket Gamer Connects Helsinki

In a few short weeks the whole mobile gaming industry is set to descend on Helsinki for Pocket Gamer Connects. The event, which runs from September 11th to 12th, is packed full of talks, tracks, networking opportunities, and more. You can read about the full conference schedule here.

There are still tickets available for the show, and if you click this link right here you'll get all the information you need on how to buy them, and what's going to be happening in Helsinki over the two days.