Speaker Spotlight: Bango VP of product marketing Guy Singh discusses Far East and Latin American markets

Speaker Spotlight: Bango VP of product marketing Guy Singh discusses Far East and Latin American markets

Guy Singh is VP of Product Marketing at Bango. At Pocket Gamer Connects Helsinki he'll be giving a talk titled Unleash The Power Of Operator Data To Convert 9X More Paying Users.

Click here to get more info on the show and to buy your tickets.

Singh joined Bango, the leading mobile commerce platform in 2018 from Amazon where he was responsible for product management for Alexa.

He has worked in product management and product marketing in the technology sector for 30 years and should really know better!

On top of that, he has managed and delivered new products at Vodafone, IBM, HP, Linguamatics and Amazon.

Singh was lucky enough to be asked to speak at the 2nd World Wide Web conference in 1994, alongside the early innovators of the web such as Sir Tim Berners-Lee.

Since that conferance he has led some key innovations in search, natural language processing and artificial intelligence. What does your role at the company entail?

Guy Singh: I lead the Bango product strategy and am responsible for the interface between products and markets; considering propositions and overall go-to-market strategy.

What do you think have been the most exciting developments in gaming since the last Pocket Gamer Connects Helsinki?

We’ve seen major investment by games companies outside Asia to expand into Far East and Latin America.

Both these regions present different challenges.

The far east market is dominated by local companies but there has been some successful entries to the market from some of the major players.

Games in Latin America are typically made available through regional app stores controlled by mobile operators (not Google/Apple).

Both these markets are also dominated by non-credit card payments like carrier billing and wallets.

What are your thoughts on the way the industry has grown in the last 12 months?

The industry shows no signs of slowing down.

What do you think the next 12 months in mobile gaming are going to look like?

Mobile gaming will continue to grow and the well established free to download model will still dominate.

Although smart speakers are continuing to see increased usage, I don’t expect speech recognition to make it into popular games.

I expect Google and Apple app stores to become more popular in the Latin American market.

Which part of Pocket Gamer Connects Helsinki are you most looking forward to and why?

I'm looking forward to the talks and the evening events. What I’m looking forward to most though is the opportunity to learn from my peers.

About Pocket Gamer Connects Helsinki

In a few short days the whole mobile gaming industry is set to descend on Helsinki for Pocket Gamer Connects. The event, which runs from September 11th to 12th, is packed full of talks, tracks, networking opportunities, and more. You can read about the full conference schedule here.

There are still tickets available for the show, and if you click this link right here you'll get all the information you need on how to buy them, and what's going to be happening in Helsinki over the two days.


Harry used to be really good at Snake on the Nokia 5110. Apparently though, digital snake wrangling isn't a proper job, so now he writes words about games instead.


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