Following its less than stellar FY12 financial results, and comments in an analysts' call from CEO Thorsten Heins, many commentators were happy to write off RIM as a consumer brand.

Not so...

Hours later, it's hitting back, keen to stress it remains committed to the consumer market - something that also chimes with what we're hearing from RIM insiders.

BB10 bounceback

"To be really clear, we are fully committed to the consumer market," it writes on the official BlackBerry blog.

"In fact, we are aggressively focusing on delivering a unique and compelling user experience to all of our customers to enhance the way people engage, produce content, and manage data via mobile computing."

It does then go onto clarify the situation, however.

"RIM will focus its talent base and homegrown software and services on specific areas of the consumer market where BlackBerry excels - which includes delivering a great mobile social and productivity experience - and we will look to existing and new partnerships to provide additional compelling apps and services that customers want and love."

Coherence

Indeed, the stated goal for the company is to fulfill the needs of consumers and enterprise customers - who, of course - are now users of the same mobile devices.

As the blog goes onto states, "We feel we are uniquely positioned to deliver a smartphone that consumers will be excited to use both personally and professionally that will also satisfy their employer's needs for security and data management."

That's planned to be the new range of BlackBerry 10 smartphones expected in September.

No doubt, we'll learn a lot more about what the company has up its sleeve for both consumers and enterprise users at BlackBerry World 2012, which kicks off in Florida on 1 May.

[source: Inside BlackBerry]