As Angry Birds continues to launch on more and more formats, so the act of making money from new platforms becomes more complicated.

Rovio has already demonstrated it is willing to branch out from the standard paid model it practised on iOS by launching a free ad-supported version on Android.

Now the developer is to serve up an in-house solution, set to be employed as Angry Birds rolls out on fresh marketplaces.

Money matters

Starting off via a partnership with Finnish carrier Elisa, which has two million customers, Rovio will launch its own carrier billing set up called Bad Piggy Bank.

The new system will enable customers to pay for Rovio games without having to enter in any credit card details, the charge instead added to their monthly mobile bill.

It will be enabled via an update to the current Android version of Angry Birds. 

A similar service to that offered by some thirdparties on Android, is inbuilt to Nokia's Ovi Store, it's one that reflects Rovio's desire to monetise Android content to the max.

"Angry Birds has become the benchmark in casual mobile gaming, and a huge part of the whole game experience is convenience," said chief executive Mikael Hed.

"With the help of Elisa and Bad Piggy Bank, we can introduce the same high level of convenience to purchasing our products and services."

Anti ads

Though the set up will be Rovio branded, it will be powered by Estonian payments company Fortumo, with Android named as the first platform to benefit via an update to the app in the neat future.

Its debut means Android customers will, for the first time, be able to play the ad-free version of the game as enjoyed on iPhone.

Rovio then plans to sign deals with other carriers in other countries moving forward, with the developer offering the Bad Piggy Bank set up to other studios also looking to streamline the payment process.

[source: VentureBeat]