It's not often you'll find OEMs playing down the role of their own OS and building up the profile of a potential rival, yet Samsung's decision to work with a collection of software platforms places it in a unique position.

Indeed, though the Korean manufacturer's own OS - bada - is still in its infancy, Samsung is clearly comfortable enough with its performance thus far to state it's Android, rather than bada, that is the firm's focus.

Especially as US carriers aren't keen on phones running it.

"We are prioritising our Android platform," Samsung marketing head YH Lee told Reuters at IFA 2010. "Android is very open and flexible, and there is a consumer demand for it."

Indeed, Samsung has shipped one million of its Android Galaxy S smartphones in the US. 

Keeping its options open

Google's OS certainly has the momentum in the States if the latest stats are to believed, yet Android isn't the only thirdparty horse Samsung is willing to back.

The firm is also behind Microsoft's forthcoming Windows Phone 7, although it would appear Lee is yet to be convinced that the platform will branch out from its predecessor's stronghold in enterprise.

"There is still some professional, specialised demand there," she added, before concluding Samsung can see no visible demand for Symbian support.

Quelle surprise. 

[source: Reuters]