Following its strong financial Q1 FY12 results, Zynga has also broken out its overall users numbers.
Daily active users increased 6 percent to 65 million compared to the comparable January to March period 12 months ago.
Monthly active users were up 24 percent to 292 million, and the company increased its unique monthly user total 25 percent to 182 million.
It didn't break out mobile usage, but pointed out its strongest revenue growth came from mobile
Every cent counts
Importantly for shareholders, the average daily bookings (or purchases) per average daily active user increased from 5.1c in the first quarter of 2011 to 5.5c, up 8 percent year-over-year.
A final acronym - monthly unique payers were up 21 percent from the previous quarter to 3.5 million.
"We're pleased with the progress that Zynga has made in the first quarter growing our audience reach 25 percent year-over-year and nearly 20 percent quarter-over-quarter," said Mark Pincus, Zynga's CEO.
"Our team did a great job launching five new games across mobile and web, including new hits like Hidden Chronicles, Slingo and Scramble with Friends."
[source: Zynga]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
News
9 hours, 49 minutes ago
Nintendo releases first official statement on "the successor to Nintendo Switch"
News
10 hours, 18 minutes ago
Microsoft closes Mighty Doom dev Alpha Dog, Arkane Austin, Tango Gameworks and more
News
10 hours, 34 minutes ago
Nintendo made $10.8 billion in FY24 with mobile and IP income up 81.6%
Feature
11 hours, 12 minutes ago
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Pocket Gamer Connects Helsinki 2024 | Nordic | Oct 1st |