If Millennial Media's assessment of the US smartphone market wasn't enough for you, the NPD Group's accumulation of Q2 2011 figures tell a similar story: Android dominance.
Like Millennial, NPD claims Android is continuing to grow apace in the States, its share settling at a market leading 52 percent.
That puts it some distance ahead of iOS on 29 percent, while former king BlackBerry continues to fall away, its share dropping to 11 percent in the most recent quarter.
One way deal?
Arguably the bigger issue, however, is how Google's acquisition of Motorola Mobility will impact both on the business itself, and the operations of its Android rivals.
For the moment, NPD's figures suggest Motorola is a fast fading force in the US market, its smartphone share dropping three percentage points to 12 percent.
As a result, NPD pitches Google's purchase of the company as less of a gain for the web giant, and more of a rescue job for the much maligned manufacturer.
One last hope
"Much as it did in the feature phone market in the RAZR era, Motorola is experiencing increased competition from Samsung and LG in the smartphone market," said executive director of industry analysis Ross Rubin.
"Closer ties to the heart of Android can help inspire new paths to differentiation."
Indeed, Android's continued dominance offers Motorola its one and only lifeline, with the firm having posted a $56 million loss in Q2 2011.
"Android is also leading the charge in the rapidly growing prepaid smartphone market," Rubin added.
"This was once a key segment for Motorola that the company has an opportunity to reclaim as prepaid carriers build their smartphone portfolios."
[source: NPD]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
9 hours, 53 minutes ago
Mobile legend Stumble Guys is now on PlayStation 4 and 5 with cross-progression
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Popular Stories
News
May 9th, 2024
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
Feature
May 7th, 2024