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Adjust raises $7.6 million for US and Asian expansion

Date Type Companies involved Size
September 8th, 2014 investment Active Venture Partners
adjust GmbH
Capnamic Ventures
Iris Capital
Target Partners
$7.6m
Adjust raises $7.6 million for US and Asian expansion

German app analytics and attribution outfit Adjust has announced a $7.6 million Series C investment round.

It was lead by Active Venture Partners and existing investors Target Partners, Iris Capital and Capnamic Ventures also participated.

The cash will be used to boost expansion in the US, China and Japan - including new regional offices - and fast track product development.

Tracking the action

With offices in Berlin, San Francisco and Istanbul, Adjust says that 40 percent of its revenue already comes from Asia and the US, and it's receiving more than 100 client sign-up every week.

An official Facebook and Twitter Mobile Measurement Partner, Adjust's platform is integrated with more than 300 networks and partners globally.

It helps mobile marketers understand where their most valuable users come from, what they do, and how to re-engage with them inside or outside their app.

Happy together

"An investor partnership is all about carefully choosing the right VC to build a great, constructive relationship based on common goals, and we are proud to have found such a great fit with Active Venture Partners," said Adjust CEO Christian Henschel.

"Adjust has a top quality industry-leading technology in attribution analytics, and is already enhancing many partner platforms such as Facebook, Twitter, Tapjoy, Upsight and many more with their technology," added Active Venture Partners' Philipp Schroeder.

"Adjust is truly transforming the way developers and marketers run mobile ad campaigns through reliable, transparent and neutral third-party data access and sophisticated analysis, and we're looking forward to being a part of their accelerated global expansion."


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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