Hot Five

Hot Five: iOS-only games are dead, how to deliver the perfect app store description, as is Facebook mobile publishing a farce?

Last week's top 5 stories

Hot Five: iOS-only games are dead, how to deliver the perfect app store description, as is Facebook mobile publishing a farce?
Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.

Or, if you'd prefer, the top five stories currently dominating our readers' attention.

Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.

Last week, you were mainly reading about Zynga's continuing problems, our Mavens' opinions about Faceboo publishing, our opinions about iOS-only games, the making of The Drowning, and advice on the perfect app store description. 



Zynga shutters OMGPOP.com and four Facebook games axed

Last week Zynga announced that it would be closing OMGPOP's website and four of it’s Facebook games in order to make way for "new and exciting gaming opportunities."

The firm revealed that OMGPOP would close on 30 September, with four Facebook games - Cupcake Corner, Gem Rush, Pool World Champ, and Snoops - ending a month earlier, on 29 August.

However, Zynga was keen to point out that the closures will not impact on popular games, Draw Something, Draw Something 2, or Draw My Thing, and that all three games will continue on after OMGPOP.com has closed.



Is Facebook's move into mobile publishing a farce?

Facebook recently announced the launch of a new mobile games publishing initiative - one created with the intention of helping smaller developers gain more global exposure.

However, whilst the new initiative was presented as a gesture of good faith to small, talented, yet largely unknown developers, it was discovered that of the ten games signed up to the program, some came from major publishers such as Gameloft and Gamevil.

Questions needed answering, so once again we assembled our team of trusty Mavens to discuss whether or not Facebook's move on mobile publishing is a stroke of genius, or a disaster waiting to happen.

"[Are we suggesting] Facebook is getting into games publishing to solve the discovery problem? I don't recall Gameloft needing much help with that," offered Dimoso's John Ozimek.

"I doubt very much that this is about supporting the indie developers; if it is, then working with Gameloft as a launch partner is possibly the worst thing it could have done, as you couldn't really get further from what an indie developer looks like."



Stateside: It's time to say bye bye to the era of iOS-only games

In his latest Stateside feature, senior writer at 148Apps Carter Dotson explained why iOS-only games are a dying breed, and why developers should look to go multi-platform from day one.

"The number of ways a developer can go multiplatform is only increasing in number and the reasons for doing so are increasing as well," offered Dotson.

"In my view, developers really shouldn't have much confidence in the one platform strategy right now. Why not hedge the bets of a game's performance by trying to reach as much of an audience as possible across multiple platforms?"



Sink or swim: The making of The Drowning

In our most recent 'making of' feature, we sat down with ex-EA man Ben Cousins to discuss The Drowning, the freemium mobile FPS from DeNA that aims to do things differently.

"I played N.O.V.A. 2 on my original iPad and I was struck by what a good format it was to play shooters - holding this high resolution screen close to my face reminded me of leaning into a PC monitor," explained Cousins.

"There was interest from core gamers in playing a shooter on mobile, but they hated virtual stick controls," adds Cousins.

"We chose freemium because we are in search of hits, and the hits on mobile are freemium."



5 simple steps to the perfect app store description

Have you ever wondered what crucial factors can make the difference between a game launch to remember, and one that’s instantly forgettable?

Undoubtedly, making a great mobile game is hard enough, but getting that game noticed in a mobile market that’s bursting at the seams is a daunting prospect. Luckily, we've got you covered.

In a rather useful PG.biz feature, George Osborn let you in on five tips and tricks that will leave your app store description more polished than the Queen's cutlery.

Next up for George: How to solve troubles in the Middle-East, the world's looming energy crisis, and the diet that lets you eat as many cakes as you like while still losing weight.

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What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.