MZ pumps enormous amounts of money into advertising the two games that it has launched, a user acquisition strategy which has helped propel its games to the top of the charts.
But something strange has happened - it's download numbers have fallen off a cliff as MZ appears to be focusing its efforts elsewhere - something spotted by our man Jon Jordan in our most read article of the week.
Second on our Hot Five is the news that Tencent has rebranded Strike of Kings as Arena of Valor, in a move that has annoyed and confused the game's fans in equal measure.
Heroes, risers, and lineages
Third up is a breakdown of what makes Fire Emblem Heroes so enjoyable to play, and why that led to it generating $100 million from just 10 million downloads.
And finally, Bohdan Chernobai stops by to talk about the rising stars of the mobile gaming market, and Lineage M has reportedly generated over $233 million in just a month.
Click the link below to find out more about the stories that caught our reader's eye over the last week.
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