Perhaps there weren't many surprises during Steve Jobs' WWDC 2010 keynote, but there's certainly a lot to think about, and some features will have significant implications.

So as developers are starting to digest the news about iPhone, as well as the forthcoming release of iOS 4, we've been catching up with key studios to get their views.

First up is Sarah Thomson, business developer director of Canadian outfit IUGO.

Pocket Gamer: What do you think will be the impact of iPhone 4?

Sarah Thomson: We're excited. It's pretty amazing to see Apple continue to push the limits and set the bar in the smartphone sector.

We get the feeling there are a lot of people whose contracts run out this year - whether that be feature phone users converting, BlackBerry deserters or original iPhone users - and who will be flocking to this new iPhone.

Are you worried about fragmentation in terms of the high resolution screen, gyroscope etc?

Hey, we're from the olden days of J2ME: nothing can be worse than that. And Android is still way worse.

Naw, this won't affect us much. We're not worried. Our studio has the experience and technical know how to take this all in stride.

How will you be dealing with iPhone 4 in terms of new games and will you be doing any retrospective work to already released games?

We aren't looking back at this point but we are looking forward. I do think though for it to be worthwhile we'll have to see iPhone 4 user numbers increase a little.

But pushing the graphics to their limits is always something that makes our team salivate. It's one of our big strengths; pushing devices and maxing out their capabilities. Stay tuned.

What do you think will be the impact of iOS 4?

I think overall it's only going to make our lives better, but we need to get our hands dirty first before I can comment on specifics.

Are you planning to use iAd?

Absolutely, we've already signed on with Quattro. We've never been that big on the idea of in-game ads but I think the iAd model is compelling enough to give it a good whirl.

We will be making some of our classics free and ad-enabled. I think our loyal user base will be excited about free games from IUGO, as well as attracting new ones.

Were you surprised the keynote didn't mention Game Center?

We were hoping to hear more about it as it is obviously relevant to us as game developers, especially since we're jumping head-long into social games this year.

But, it's probably too early at this point to have anything to show. This fall will be all ears and eyes on Game Center.

Thanks to Sarah for her time.