Frosty Pop's Faisal Sethi is confident Apple Arcade is going nowhere but up

"The five titles we launched would not have had the same success"

Frosty Pop's Faisal Sethi is confident Apple Arcade is going nowhere but up

Nearly a year has passed since the unveiling and subsequent release of Apple's subscription-based premium games service. Launched on September 19th, 2019 with 72 games on day one, Apple Arcade has slowly been adding to its collection over the past months, now nearly doubling the original offering.

Developers far and wide across the mobile games industry have partnered with the iOS maker to see their games become part of the £4.99 ($4.99) offering.

Everyone from Capcom, Devolver Digital, LEGO, Bandai Namco, and Revolution Games to Cartoon Network, Rogue Games, Ubisoft, Annapurna Interactive, Konami, Sumo Digital, and more have produced games for the platform.

What this means is that there is a wealth of experience from studios that have dealt with Apple Arcade during its crucial first twelve months.

So, during the month of September, will be speaking to different developers about their own personal experiences to find out what they liked, what they didn't, and whether the service will be around for the long-term.

To kick things off, we spoke to Frosty Pop founder Faisal Sethi, who has released the largest number of games on Apple Arcade to-date. Can you start off by telling us why Big Time Sports, Don't Bug Me, King of the Castle, The Get Out Kids, The Pinball Wizard all felt right for Apple Arcade?

Faisal Sethi: Our portfolio of games in Apple Arcade is a natural creative extension of what we like making at Frosty Pop – thoughtful, clever, beautifully designed digital toys – just larger in scope and context. The breadth of mechanics, art styles, and varying degrees of difficulty of the games in question appeal to broad audiences, and we thought, a perfect fit for Apple Arcade.

How did the partnership come about between the studio and Apple? When did the first conversation take place?

Apple has been an incredible and supportive champion of Frosty Pop since our early days. Our partnership has always been driven by candour, transparency, and a collaborative spirit to make the best games for our audiences. Apple Arcade was a continuation of that and we are honoured to be part of their exciting entry into a curated and subscription-based service.

King of the Castle is the latest game to be released from Frosty Pop on Apple Arcade.

What kind of support did Apple offer you through the partnership?

Apple provided key funding and structural guidance throughout the development process. Despite the volume and variety of games and developers they interact with on a daily basis, they are always there to support the vision for the game and help to make it the best it can possibly be.

What are your thoughts on the first year of Apple Arcade? Would you call it a success?

It's an unequivocal and monumental achievement. When you consider Apple Arcade launched with 100 games across three different platforms (macOS, tvOS, iOS), all at the same time, it's astonishing.

The amount of technical, managerial, and ancillary infrastructure support to do something that grand at that scale is magical. Apple Arcade provides an incredible alternative for those looking for exceptional gaming experiences in a multitude of genres – for an incredibly low price, with no ads.

How did being part of Apple Arcade affect the success of the five titles launched on the service?

I believe that outside of the Apple Arcade system, the five titles we launched would not have had the same success. Not only did they allow us to take some risks with our games artistically, mechanically, and narratively, but Apple put a powerful and unmissable spotlight on our titles like no other platform could. How many companies would take the risk on an interactive novel set in the 1980s about a Muslim kid, a Bull Terrier named Moses, and (possibly) vampires?

I believe that outside of the Apple Arcade system, the five titles we launched would not have had the same success
Faisal Sethi

What were the main challenges (if any) you encountered developing the game for Apple Arcade?

Creating a user experience that works well across three different platforms was (and still is) a challenge. Given Apple's notoriously strict privacy policy, we also needed to be thoughtful and resourceful about how the features we wanted could be implemented.

Frosty Pop has launched the largest number of games on Apple Arcade, how has your relationship with Apple developed throughout these five games?

It has only gotten stronger. The general public often thinks of Apple as this massive, profit-only corporate giant, but it's made up of exceptional people who care a lot about what they do and how they do it. Cultivating relationships with other good people, from inspired companies that make amazing products seems to be a priority.

What's the biggest thing you've learned since launching the first game on the service and the latest?

I'm not sure it's something I've learned since launching, but am constantly reminded that you never really know what's going to be a hit or a miss until you actually do it. I know for myself and the team, it has to be fun with a strong sense of risk-taking.

From your experience, would you ever look to launch another title on Apple Arcade, whether that be exclusive or not?

100 per cent. We remain very excited about Apple Arcade's future and what it can mean for active and casual gamers around the world. With every title we’ve launched, it's been a unique, challenging, and massively rewarding experience.

What do you expect to see over the next 12 months from Apple Arcade?

It is really hard launching something completely new that challenges user convention and expectations. I have no doubt that Apple Arcade will continue to grow and mature into something even more compelling than we see today. That stands to be very exciting for both gamers and non-gamers alike.

Do you expect the service to still be one of the main initiatives from Apple in five years' time?

My father once told me only a fool looks to the future when the present is so bright. That being said, gaming isn't going anywhere, and I can't imagine a world where Apple is not a significant part of that ecosystem.

Deputy Editor

Matthew Forde is the deputy editor at and also a member of the Pocket Gamer Podcast. You can find him on Twitter @MattForde64 talking about stats, data and everything pop culture related - particularly superheroes.