Interview Podcast - Innogames’ secrets for extending the lifespan of legacy games

The podcast team and guests give you the state of play every week. Here's where to get it and and what's inside this week's episode… Podcast - Innogames’ secrets for extending the lifespan of legacy games

Extending a game’s lifespan is every studio’s grand objective, but the path to effective execution is packed with difficult decisions. Studios can lean into live-ops to keep content fresh and cultivate profitable partnerships to enhance their marketing mix, or they can centre community management and leverage audience listening.

Or, like Innogames, they can do all of the above…

Our hosts Peggy Anne Salz and Brian Baglow welcome three guests from Innogames for insider insights into how the studio successfully lengthens the lifespan of their legendary games, Tribal Wars and Forge of Empires, which just reached 20 years of play and hit the one billion lifetime value milestone, respectively, and continuously nets new audiences for both.

Matthew Milligan (product head), Stefan Flinterhoff (head of game UA), and Thorsten Schankin (senior product manager) dive into Innogames' unique approach to UA and company culture - one that puts games first and centres teams around titles instead of channels.

They also chat about community engagement and sourcing inspiration from Forge of Empires’ million daily active users. From forecasting tools and live-ops to embracing power creep and integrating cross-platform before it was cool, this episode comes loaded with useful information for indies and triple-As alike. 

What's inside:

00:00 - Intro
02:19 - Product and marketing come together
07:19 - Leaning on your community
11:13 - Cross-platform before it was cool
17:52 - In the case of power creep
19:50 - Forecasting tools
25:08 - Community starts internally
28:05 - Constantly testing new partners
30:37 - Staying novel
34:16 - A little more about Matt, Thorsten, and Stefan
38:15 - Favourite games Q&A

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Editor -

Daniel Griffiths is a veteran journalist who has worked on some of the biggest entertainment media brands in the world. He's interviewed countless big names, and covered countless new releases in the fields of videogames, music, movies, tech, gadgets, home improvement, self build, interiors and garden design. Yup, he said garden design… He’s the ex-Editor of PSM2, PSM3, GamesMaster and Future Music, ex-Deputy Editor of The Official PlayStation Magazine and ex-Group Editor-in-Chief of Electronic Musician, Guitarist, Guitar World, Rhythm, Computer Music and more. He hates talking about himself.