The first thing we heard about Brooklyn-based start-up Turbo was when Nexon announced it had the exclusive worldwide publishing rights to its debut 'killer core' cross-platform title, due in 2015.
Now, however, the company - which was founded in 2013 by veterans from Nintendo, Sony, Microsoft, CPP, Riot, Rockstar, Kabam and Zynga - is starting to reveal its ambition.
This becomes apparent with the unveiling of its five-man board of advisors.
Across your chest
The first to talk about his enthusiasm for the project was Unity CEO David Helgason.
"With their commitment to the core player and ambitions to raise the bar for mobile gaming, Turbo is trailblazing their own path to create something truly unique and entertaining," he commented, although notably dodging the opportunity to wear a Turbo t-shirt.
That wasn't an issue for former Vice correspondent Ryan Duffy or CCP veep of business development Thor Gunnarsson, however.
"After spending time with the team in Brooklyn, I'm thrilled to aid Turbo in making a lasting mark on the indie landscape," said Gunnarsson.
The other two advisors are investment banker Alex Iosilevich and leader of gaming practice for McKinsey, Jayson Chi (also not to be seen wearing t-shirts).
As for what Turbo is actually working on, all it will say is it's a "free-to-play online multiplayer mobile game with cross-screen functionality".