Following on from yesterday's breakdown of in-app purchase figures for Fingerzilla - one of the games to boost its presence on the App Store via the FreeAppADay website - more details have been revealed about another FAAD success story, Tiki Totems.
When it went live, it got the usual boost in downloads; doing around 500,000 in a week.
Then developer Spokko released an update to the app, which remained free, introducing in-app purchases for additional levels.
Programmer Michał Szymerski says that while this created a backlash among some players, others were happy to pay for the extra content.
Rates of conversion
"In one day Tiki Totems brought us significantly more money than during the 3 or 4 months it had been a paid app," he explains.
"Basically from a game that was earning 20-40 dollars a day, we have a game that brought in over $3,000 in a single day."
Of course, this was a peak for revenue, with Szymerski saying around 3 percent of people purchased the additional levels.
Still, it does demonstrates one of the way developers can generate revenue even when they are giving away content.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |