Apple opens up iAd for app developers
Trying to increase fillrate
As well as the megabuck campaigns from the likes of Nissan and Dove - which require Apple to produce the creative assets; a current bottleneck - app developers are now being offered the opportunity to sign up.
This is obviously much simpler in terms of assets required as it's just linking into the App Store.
Whether publishers and developers will sign up for the program will likely depend on the price charged per app install, particularly as rival networks on iOS such as Jumptap are currently offering to double any such promotional spending.
[via Ars Technica]