Apple opens up iAd for app developers

Trying to increase fillrate

Apple opens up iAd for app developers
The fillrate on Apple's iAd platform has improved following launch, but it's still not impressive, and so it looks like the company has opened another channel to get more ads into the system.

As well as the megabuck campaigns from the likes of Nissan and Dove - which require Apple to produce the creative assets; a current bottleneck - app developers are now being offered the opportunity to sign up.

This is obviously much simpler in terms of assets required as it's just linking into the App Store.

Whether publishers and developers will sign up for the program will likely depend on the price charged per app install, particularly as rival networks on iOS such as Jumptap are currently offering to double any such promotional spending.

[via Ars Technica]
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