But, as demonstrated by mobile analytics company Flurry, behaviour on the two days is significantly different when it comes to activity concerning new hardware and new apps sales.
Hard versus soft power
Of course, both sectors experienced spectacular growth.
Compared to the previous week, the activation of new handsets, as recorded by Flurry, was up 31 percent from Thursday to Sunday, compared to the previous week.
When it came to the download of apps that use Flurry to provide their analytics, the average over the four day period was up 25 percent compared to the previous week.
What's more interesting however is that the peak activity for each activity was day-shifted.
Hence the peak day for new device activity was the shopping day. Compared to the previous Friday, Black Friday hardware activation was up 57 percent.
When it came to app downloads however, the peak day was home-centric Thanksgiving itself, with downloads up 54 percent on the Thursday.
Only way is up
Flurry generates its data based on 55,000 mobile applications running on iOS and Android devices.
"Christmas is historically the strongest season of app downloads to mobile phones. As consumers receive new handsets, they immediately personalise their handsets with new content," explains Flurry's Peter Farago.
"With early growth indicators for both handset and download growth, Flurry predicts Holiday 2010 will deliver another record-breaking season for application consumption and mobile device sales."
[source: Flurry]
