With seven million Android downloads, a couple of million via Ovi Store (we're guessing), and the remainder of the 36 million to-date on iOS, spread across iPhone, iPad, iPod touch, free and paid, there's no doubt that Angry Birds is the mobile game of 2010.
And for those reasons, it's becoming a poster child for wider industry issues: something seen as Google has released a video of The Mighty Eagle, Rovio's Peter Vesterbacka, talking about the game.
Flying high
In this, he says that on iOS, 80 percent of users update their game whenever new content is made available, while the game accounts for 65 million minutes of playtime daily.
Unscientifically, spread over an entire year that would be 16.5 million days of gameplay, or 3.5 minutes per year for every person currently alive on planet Earth.
Obviously, this many eyeballs for this period of time means Angry Birds is ripe for premium advertising campaigns, something Vesterbacka says the company is looking to exploit.
In addition, TechCrunch adds it thinks Rovio expects to generate around $1 million per month in terms of Android advertising by the end of the year; a figure that other mobile developers such as Newtoy and Backflip also seem to be experiencing across their portfolio of games.
You can check out The Mighty Eagle's video below.
[source: TechCrunch]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
8 hours, 30 minutes ago
Nintendo releases first official statement on "the successor to Nintendo Switch"
News
8 hours, 59 minutes ago
Microsoft closes Mighty Doom dev Alpha Dog, Arkane Austin, Tango Gameworks and more
Feature
9 hours, 53 minutes ago
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
12 hours, 40 minutes ago
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Pocket Gamer Connects Helsinki 2024 | Nordic | Oct 1st |