Intel has made taking on ARM's current superiority in the smartphone and tablet processor market a prime target for Oak Trail, its new processor platform.
In total, the company has claimed up to 35 devices will ship with Oak Trail equipped before the end of 2011.
Unseating ARM will be some task, however: major players such as Nvidia's Tegra, Apple's A4 and A5 and Qualcomm's Snagdragon are all based on ARM architecture.
Only way is up
It's a situation that has lead to ARM president Tudor Brown confidently predicting that, not only will the Cambridge based firm hold its position, it'll expand it by some distance in the years to come.
Speaking in Taipei, Bloomberg claims Brown stated that ARM's current share of the mobile processor pie sits at 10 percent.
However, by 2015, ARM will have a hand in half of all the handsets shipped to retail.
Much of this growth will come from the general shift towards smartphones by consumers, which will result in a natural upsurge in ARM's share thanks to its current prevalence.
Nonetheless, such growth is to begin immediately, Brown said, with ARM targeting 15 percent of the market by the end of 2011.
[source: Bloomberg]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
3 hours, 4 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
News
3 hours, 4 minutes ago
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Feature
4 hours, 16 minutes ago
Speaker Spotlight: Dubai Future Foundation's Faisal Kazim on leading Dubai's gaming charge
Feature
10 hours, 4 minutes ago
New release roundup: The best new mobile games from cartoony cats to sports stars
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |