Citing the popularity of its white-label set up, BuzzCity has announced that it served 10.5 billion ads across the course of May – a record for the firm.

The company claims such growth is down to the 'demand' for content from its line-up of properties (Djuzz, JAMsked and Now-Cook), helping its business fight its corner in a market that smartphones are making major inroads into.

Growing global

"Content syndication is a cornerstone of our business strategy and is having a significant impact on BuzzCity’s growth," said CEO Dr KF Lai.

"Demand is increasing for it, and testament to that is the diverse range of more than 1,000 partners we have across the globe. White-label services like ours make sense, as many mobile strategies rely on quality and relevant content as an important element."

As an aside, BuzzCity claims Djuzz – it's mobile gaming portal, launched in 2010 – is on track to hit 100 million downloads in June, with 45 million games having been downloaded since January.

Together with music listings site JAMsked, Djuzz currently boasts around 3 million unique monthly visitors.