UK mobile advertising company Adfonic has announced it's raised $7.5 million to expand its business overseas.
Previous investor, Gordon Shields, a leading telecoms entrepreneur, is one of the major backers in this round of funding.
It's planning to use the money to set up an office in San Francisco, to grow its business in North America - where 45 percent of its traffic originates - as well as looking to its interests in Europe and Asia Pacific.
Adfonic also expects to increase its headcount from 40 to 100.
A good impression
Adfonic represent more than 8,000 mobile websites and apps, generating 15 billions monthly from around 100 million unique users.
It allows companies to bid for advertising space in an Adsense-style auction system. Clients include Samsung, Warner Bros, eBay, Groupon and Google.
"This market is growing at a terrific pace and Im delighted with the progress we've made over the last two years," said Victor Malachard, Adfonic's CEO.
"This further round of investment will be used to consolidate our dominant position in the European market and to accelerate the tremendous momentum we have across the globe."
[source: Adfonic]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
News
8 hours, 25 minutes ago
Roblox launches video ads, partnering with IAS to deliver transparent metrics
News
9 hours, 35 minutes ago
LinkedIn gets games as three puzzlers go live on the workplace social service
News
11 hours, 27 minutes ago
Revolutionising feedback: Pocket Gamer Connects partners with AI-powered tool Voop
News
11 hours, 42 minutes ago
Partner events are the latest trend in Monopoly GO!, Royal Match and Project Makeover
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |