Adding to the recent appointments of ex-PlayStation SVP Peter Dille and Asia-Pacific-based VP Larry Barkin, monetisation specialist Tapjoy has named former Yahoo! man Jim Jones as general manager of sales

Jones joins Tapjoy having most recently served as America's regional VP at Yahoo!, where he is accredited with helping scale revenue from $200 million to $350 million.

His main responsibility at Tapjoy will be to run advertising and ad operations - a role to which he brings over 20 years of industry experience.

Team building

"Tapjoy has an excellent reputation as a pioneer in mobile advertising, and the company is uniquely positioned to provide brand advertisers with the ad products and solutions they need to capitalise on the growing mobile tsunami," said Jones.

"I am thrilled to be joining such an innovative and high energy team, and I look forward to contributing to our success in this fast-moving market."

Mihir Shah, president and CEO of Tapjoy, also praised the move.

"Tapjoy is quickly becoming known as the go-to source to help brands connect with the vast and highly engaged mobile audience worldwide, and as we continue to build out our ad sales team and create lasting relationships with brands and their agencies, Jim is the perfect person to oversee our growth," he said.

"Jim's extensive industry connections and his previous success managing large teams will serve us well as we continue to help leading brands succeed in the evolving world of mobile advertising."