Launched in April, Kiip hooks into a game's achievement or levelling up system, using that gap in gameplay and the warm feeling of success to offer real world deals.
And now it's added another layer to its network with Swarm events.
All together now
Taking advantage of the competitive nature of the most popular games' millions of daily players, Swarm enables advertisers to create short term bespoke events - ranging from hours to days - to drive activity.
The initiative is launching with Disney, which is giving away a new 3DTV and surround sound system, tickets to a 3D showing of forthcoming fantasy sci-fi film John Carter, Disney DVD packs, and a $10 credit for snacks.
In order to get their hands on the loot, players will have to take up the challenge in Mega Jump - either on iOS or Android - with the top 25 scores on the leaderboard gained between 23 to 26 December winning the prizes.
Keep coming back
"We're harnessing the power of these large audiences and making rewards bigger," argues Kiip's CEO Brian Wong.
"We now have the ability to turn every game into a sweepstake engine, with a turnkey way for developers to build additional value into their game and improve user engagement."
Indeed, aside from the additional monetisation, Wong reckons the Kiip's greatest selling point is the way it boosts user retention.
"Even before Swarm, games using Kiip have seen churn decrease 30 percent as well as a significant increase in the number of sessions per player," he reveals.
You can see how the Disney deal plays out via Kiip's website.
