Launching in the summer of 2011 for selected partners, mobile real world rewards network Kiip has now opened up a self-service option for all iOS and Android developers.

As well as the easy sign up process, the service enables developers to test the network's achievement-based system, in game in real-time. This means you can choose which achievements you like to link to the available real world rewards from companies such as Popchips, Vitaminwater, Carl's Jr., Sears.

Is yours a Kiip moment?

Since launch, Kiip's network has hosted more than half a billion moments including achievements and leaderboard posts. Supported in over 100 games, around four rewards are shown every second.

"Now is the ideal time for our network to truly shine. Anyone with an app or a game can activate the Kiip rewards network," said Brian Wong, Kiip's CEO and co-founder.

"This is the first fully automated process to enable rewards integration for developers who can now benefit from rewarding their players in just a few minutes of work. It also marks a huge step in scaling our network's available inventory."

Fresh meat

The company is further encouraging take up of its services, launching its Build $100,000 developer fund.

It's designed for smaller developers (less than 10 people) who will integrate Kiip into a new game, with the company awarding $5,000 cash to the top 20 games submitted. This will be used for development and marketing, as well as mentoring from industry experts.

To apply for the Build fund, developers should check out http://kiip.me/build.

The final selection will be announced on 30 April.