In amongst news the firm has signed publishing deals with a total of 16 developers, social outfit 6waves Lolapps has claimed future partners could be afforded $100,000 to spend on launch marketing.

The venture will see 6L's product team sorting through publishing submissions in search of games worthy of such a budget, with the firm looking to offer studios a level of security in exchange for publishing rights.

Security issues

In a further guarantee, VP of publishing Jim Ying has claimed all such publishing rights will be returned to the developer in question if 6L fails to stump up the cash.

It's a move being pitched as a response to the company's current legal wranglings with Spry Fox over an alleged copyright infringement, with the Triple Town studio claiming 6L used information gleaned through early access to the title to produce its own clone of the game.

Above all else, however, Ying told Inside Mobile Apps that 6L is looking to prove that there is still value in the publishing model on smartphones.

Money where its mouth is

"We're approaching mobile to how we did social. We want to be a broad appeal publisher," said Ying.

"Everyone likes to point at examples like Temple Run where the game just kind of virally explodes on its own. There may still be the opportunity for that to happen, but we think that mobile is where social was two years ago."

Stability in such uncertain times, claims Ying, can be provided by the firm's $100,000 marketing budget, which should ensure any games published by 6L don't sink without a trace.

"Everyone is going out with games, but no one has figured out what the right and steady way to grow a game is," he concluded.

"It's only a matter of time before consolidation happens."

Sweet sixteen

The 16 developers already signed up with 6L include seven from Asia and 5 from the US – one of which is Crimson: Steam Pirates developer Harebrained Schemes, the team that previously collaborated with Bungie as part of its Aerospace programme.

The list also includes Sixits, which is currently attempting to crowdfund its Infinity Blade-style adventure Robota: Vengeance.

With six days to go, backers have pledged almost $22,000 of the firm's $100,000 target.

[source: InsideMobileApps]