Flexing its muscles beyond the field of games, real world rewards network Kiip has announced its intention to make a move on fitness apps.

The concept behind the network's expansion is to remain the same: users are encouraged to engage with the apps in question with rewards, offered to the user at the 'moment of achievement'.

As such, users quickly begin to associate the brands in question with a feeling of personal triumph.

Rewards for all

"We are finally billing ourselves as a true rewards layer," said chief executive Brian Wong.

"In this case, we are trying to harness the achievement moments that already exist in fitness and tying rewards to them."

It's claimed Kiip's expansion is just the first step in what the firm hopes will be the cementing of its place as a 'rewards layer for all mobile activity'.

Pepsi play

An early partner for Kiip's new fitness includes PepsiCo's Propel Zero brand – the drinks giant offering its mix of zero-calorie nutrient enhanced water beverages as a reward.

"We have seen tremendous traction from our rewards network and top brands are buying into our reciprocity model," added Wong.

"Rewards are a natural way for brands to engage audiences and we originally built our network to accommodate audiences outside of gaming."

Kiip claims to currently be delivering five rewards a second, across a total of 120 apps reaching 30 million users.

[source: VentureBeat]