The new iPad's may have wowed consumers selling 3 million tablets in its opening week but it's left mobile advertisers struggling to make their content look the part on its 2048 x 1536 pixel resolution display.
Mobile ad company InMobi, which handles more than 93.4 billion mobile ad impressions every month, has stepped in announcing its network is now fully optimised for Apple's latest device.
The company's technology will use HTML5 features to take advantage of the new iPad's Retina display automatically upgrading existing content to deliver high definition ads.
Everlasting impressions
"Simply scaling up existing creative will not work on Retina screens, because those advertisements will look blurry and unprofessional at a 2048 x 1536-pixel resolution, compared to the 1032 x 768-pixel resolution of the iPad 2," said InMobi's developer community manger Terence Eden.
"Clearly the additional detail involves larger file sizes but our high-speed, low latency ad serving platform can easily accommodate the demands associated with Retina quality images.
"In fact as SVG and Canvas support develops within tablet browsers, we will be able to deliver adverts with never- before-seen clarity."
The launch of the new iPad is likely to see Apple edging ever closer to topping Android as the current lead on advertising impressions.
According to figures published last month, InMobi's iOS impressions were at 28.4 percent just 5.3 percent behind Android, although Apple's percentage rose over five percent since November 2011 where Android saw a slight decline over the same period of time.
News
Fresh out of the packaging, Tom joins Pocket Gamer with a chip on his shoulder and a degree in Journalism. Naively, Tom believes there's a star-studded career in video games and has penned words across the internet in between praying to the almighty Nintendo gods.
Related Articles
News
Dec 14th, 2022
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Top Stories
News
11 hours, 46 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
News
11 hours, 46 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
May 3rd, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |