GREE, DeNA gain new rival at home as LINE messaging tool turns games platform
NHN Japan has revealed plans to transform its LINE messaging platform into a social gaming hub, with the tool set to carry third-party games and apps in the near future.
A new challenger appears
NHN Japan CEO Morikawa made the plans public during an industry event in Sapporo, with further details set to be laid out on 3 July.
LINE, which launched little over a year ago, already boasts 40 million users worldwide, with almost half 18.5 million based in Japan.
The platform already plays host to first-party LINE releases, making the move to take on additional titles a logical one.
The company, which operates as a Tokyo-based subsidiary of a larger Korean web company, also already has experience in the field, having launched online gaming portal Hangame for PC, smartphones and feature phones.