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MoMinis launches 'collaboration program' to bring PC hits to Android

Will create, publish and monetise existing titles

MoMinis launches 'collaboration program' to bring PC hits to Android
Israeli startup MoMinis has unveiled a new collaboration program that will see the company partner with PC and web focused developers in order to bring their games to Android.

This isn't a simple publishing program, however. Rather, as well as launching the games on Android, MoMinis will also develop and monetise them appropriately for the OS.

Revenues generated from the game's distribution will then be split between the two parties.

Smart solution

"Our goal has always been to make it easy to either create, publish or engage with games on any mobile device," said co-founder Eyal Rabinovich.

"The collaboration program epitomises this and complements our existing solutions for developers by using our ability to create and distribute content quickly. The result is more developers’ games on mobile and more people playing them."

MoMinis claims the game in question will be promoted to its network of more than 25 million users worldwide.

Analytics is also set to be thrown into the bargain, enabling both companies to monitor and track user behaviour.

No mini hit

The firm is looking to expand the collaboration program out to a total of 20 games by the end of 2012, though MoMinis has already demonstrated its success with Big Fish Studios' PC hit Pets Fun House.

The mobile version enjoyed more than 250,000 downloads on Android in one week.

Developers looking to join the program must have a working version of the game in question either on PC or a "platform that demonstrates the quality of the game."

MoMinis is also insisting the title has previously enjoyed a certain level of success on its existing platform, with a game design document also essential. The firm will then look to develop and distribute the Android version within two to three months.

More details on the program can be found on MoMinis' wesbite.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.