Having long operated the I-play label, games distributor Oberon Media has announced a complete rebranding, with the company taking on the 'Iplay' name across its entire business.
The name change, which is effective immediately, is designed to reflect a sharpening of the company's operations.
Indeed, Iplay is keen to push new "technological improvements", with a new data analytics engine designed to target games at the right brand of players.
Tech talk
"Through this rebranding, we want to send a message to the marketplace that signals the fundamental and positive changes that have taken place in our company, further improving on the already exceptional services," said CCO Bob Hayes.
"The new leadership team has taken the company to the next level by improving on our technology and expanding both our game content and product offerings in order to deliver the most robust, highly targeted interactive game entertainment experience to consumers."
All such new technology comes about as a result of a migration to a new platform designed to deliver the "most robust experience possible."
In addition, support for a new range of game genres across Iplay's channel including sports, action/arcades, simulation, indie games and card and casino should help the firm reach out to wider audiences, and, potentially, a greater array of developers.
Iplay's first activity under its new guise, however, will come at Casual Connect in Seattle which kicks off on 24 July with the firm operating as a platinum sponsor.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024