Mobile engagement platform SessionM is building out its business and adding executives.
Gerald Hewes leaves Apple's iAd division where he led the analytics, optimisation and insight team, joining SessionM as VP of engineering.
Amy Jerusalmi also leaves from iAd, and prior to that was at Quattro Wireless. She joins as VP of client services.
Both Hewes and Jerusalmi will be well known to the SessionM team, as it was founded by key executives from Quattro, which was acquired by Apple in 2010.
They went on to create the iAd business.
Deborah Powsner has a different route into the company where she takes the role of senior director of marketing. Powsner was previously responsible for business marketing and insight for the Google+ platform.
Onwards, upwards
These hires come on the back of SessionM's $20 million B Series funding round.
The company, which is now over 40 people strong and has offices in Los Angeles, New York and San Francisco - as well as its Boston HQ - includes clients such as Volvo, Unilever, Honda, The Weather Channel and Viacom Interactive.
"In order for developers and advertisers to engage and retain mobile users, they need a new approach and that's exactly what we deliver," said Lars Albright, SessionM's co-founder and CEO.
"We're redefining mobile engagement, and I couldn't be more excited about the team we're building to meet this challenge."
[source: SessionM (PDF)]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Feb 3rd, 2014
Ludia signs up to integrate SessionM's real-world rewards program across portfolio
Top Stories
News
May 4th, 2024
PocketGamer.biz Podcast Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Haaland signs for Clash of Clans
News
May 3rd, 2024
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Events
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |