Mobile monetisation outfit Tapjoy is strengthening its platform play thanks to a deal with Kontagent.

The analytics outfit is giving Tapjoy's developers and advertisers access to its Kontagent Partner Edition.

This is streamlined version of the enterprise kSuite package; a real-time analytics solution that lets developers see what happening with their apps so they can optimise user engagement, monetisation and acquisition campaigns.

Better together

"For developers and advertisers, we now offer a single source for a best-in-class advertising platform from Tapjoy and best-in-class analytics from Kontagent," said Mihir Shah, Tapjoy's CEO.

Tapjoy users will also be able to upgrade to a full kSuite subscription, including on-call data specialists, additional support, and fully customisable dashboards.

"We've entered into partnerships with industry leaders such as Facebook and Tapjoy because Kontagent is committed to providing visibility and transparency in the mobile ecosystem, and we want to extend our powerful solutions to these communities," added Kontagent CEO Jeff Tseng.

"Many fledgling developers are not yet able to afford our enterprise solution, but we hope that by using the Partner Edition, they learn how to leverage data to grow their businesses."

You can find out more about the analytics package here.