Burstly poaches Rovio's advertising VP for new business development role
Jarkko Rajamäki makes the switch
Rajamäki takes up the newly-created position of VP of business development.
Previously he was head of advertising at Rovio for the Angry Birds franchise.
"The mobile app economy is constantly evolving and there are only a few players who understand the dynamics between monetisation and user experience, while truly supporting developers and publishers at all levels of an app's lifecycle" he commented.
"I'm very excited to join the talented team at Burstly, and I look forward to helping the company drive the industry forward."
Burstly's tools include testing platform TestFlight, analytics tool FlightPath, and app monetisation solution SkyRocket.
"Jarkko has made significant contributions in helping to scale one of the largest mobile media franchises of all time," said Burstly CEO Evan Rifkin.
"We have no doubt he will play an integral role in furthering our efforts to provide pain-relief to developers and grow opportunities for publishers."