Burstly poaches Rovio's advertising VP for new business development role

Jarkko Rajamäki makes the switch

Burstly poaches Rovio's advertising VP for new business development role
Mobile tools outfit Burstly has announced Jarkko Rajamäki has joined the company.

Rajamäki takes up the newly-created position of VP of business development.

Previously he was head of advertising at Rovio for the Angry Birds franchise.

"The mobile app economy is constantly evolving and there are only a few players who understand the dynamics between monetisation and user experience, while truly supporting developers and publishers at all levels of an app's lifecycle" he commented.

"I'm very excited to join the talented team at Burstly, and I look forward to helping the company drive the industry forward."

Bursting forward

Burstly's tools include testing platform TestFlight, analytics tool FlightPath, and app monetisation solution SkyRocket.

"Jarkko has made significant contributions in helping to scale one of the largest mobile media franchises of all time," said Burstly CEO Evan Rifkin.

"We have no doubt he will play an integral role in furthering our efforts to provide pain-relief to developers and grow opportunities for publishers."
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.


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