M2Games LATAM: distribution, discovery and monetization of mobile games in Latin America

M2Games LATAM: distribution, discovery and monetization of mobile games in Latin America

Growth statistics for mobile gaming uptake in Latin America show great potential for the industry as the mobile platform overtakes traditional gaming consoles as the most popular way to play games, the smartphones penetration increases, and the the mobile gaming ecosystem develops and matures.

M2Games Latam to be held in Miami on 3 and 4 December at The Light Box promises to be an excellent platform to interact, on an in-depth level, with pioneers and visionaries specializing in the development, provision and distribution of local, regional and international mobile games along with well respected mobile gaming executives from all corners of the continent.

Getting bigger

Mobile gaming in Latin America closed out 2013 with a 33% increase in year-over-year growth as mobile gamers in Latam reaches 84 million players.

Traditional gaming consoles like PlayStation and Xbox remain the global choice for gaming platforms but in Latin America consoles are being replaced by mobile devices. In Latam’s four largest mobile markets - Argentina, Brazil, Colombia and Mexico - more people are now playing games on mobile devices than on traditional gaming consoles.

However, some regional challenges remain such as monetization, piracy, low average spend and localization.

Latam will have 84 million mobile gaming players by the end of 2013 but only 29 million are payers. The average spend is only $1.15 (USD) which is far below the global average.

Topics to be discussed:

  • Opportunities of monetization for mobile operators, content owners, games developers and the rest of the value chain.
  • App marketing strategies, advertising and mobile marketing in the gaming space
  • Keys to establish cross cultural partnerships and the potential paths of the mobile developer/publisher relationship in Latam
  • Best practices and strategies that operators in Latin America are evaluating for engaging audiences
  • How mobile developers approach the challenge of working with globally branded games and translating them into unique Latin American cultural experiences.

Selected speakers confirmed include:

  • Jimmy Gendron, Executive Producer and co­head of Mobile Publishing, Behaviour Interactive
  • Jaime Alejandro Matus, Gerente Regional SVA, Claro Centroamérica
  • David Yin: GM - Global Developer Alliances,
  • Moacyr Alves Junior, Presidente, ACIGAMES
  • Mario Valle, Director Business Development (Emerging Markets), Electronic Arts
  • Gonzalo Rojón, Director de Investigación de las TICs, The Competitive Intelligence Unit.
  • Max Rollinger, Programming Manager, Application Developers Alliance
  • Kate Edwards, Executive Director, IGDA Global
  • Kieran Barr, Director of Business Development LATAM and Canada, App Annie

What will you learn from the Latin American market?

  • Landscape of the mobile Industry opportunity in Latin America
  • Local developments & international exportation opportunities
  • Effectively introducing entertainment content into the mobile game space
  • Business Models: what is working in Latam’s mostly prepaid markets -
  • FTP, Paid or Both?
  • How are mobile payments enhancing the business of games and commerce?

Why Miami in December?

During the same week of M2GAMES LATAM, M2Content & Apps Latam, Art Basel and other international tech conferences and events will take place in Wynwood, Miami’s emerging tech neighborhood where The Light Box is located.


Register with coupon code M2G100 and receive a $100 discount. Developers register with the discounted price of $750 at the website registration page.

Behind the show

The event is organized by Frecuencia Latinoaméirca, which for the past seventeen years has been the voice of the mobile industry in Latin America. The news portal covers all issues pertaining to the value added services, mobile content, entertainment and mobile applications industries in the Region. Over the years, Frecuencia has been able to stimulate discussions and analyses among all the players of the mobile ecosystem. The industry has experienced significant developments and growth over the last 15 years and Frecuencia has remained a solid, trustworthy and dependable establishment, enjoying strong branding and positioning in Latin America’s mobile industry.


Sponsorship and registration -
Ana María Yumiseva (USA) - and,
Margarita Ospina -

Editorial: Anabella Marciello (Argentina) -

1101 Brickell Avenue, 8th Floor, Miami, FL 33131
ph: 305.567.2492



No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies