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An overview of the LATAM market in 2016 and the keywords you need to know about it

An overview of the LATAM market in 2016 and the keywords you need to know about it

As part of Pocket Gamer Connects Helsinki 2016, Sabrina Carmona, a producer at King, gave an overview on the growing Latin America market, or LATAM for short.

She first identified the largest markets in the LATAM region, with Argentina, Brazil, Chile, Colombia, Mexico, and Peru all listed as the countries where people play games the most.

A lot of players, a lot of cash

In fact, LATAM has 367.6 million people with access to the internet, and the region generated $4.1 billion from gaming revenue alone.

Carmona then identified certain keywords important to the region, including "payment methods", saying: "if you only go with a credit card, you're leaving a huge part of the population out - you're not even giving them the chance to spend money".

You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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