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Facebook adds autoplay native videos ads into its UA channel, advertising Game of War in the process

Facebook adds autoplay native videos ads into its UA channel, advertising Game of War in the process

Already the primary channel for mobile game user acquisition in the west, Facebook has added the new edge to its armory - native video ads.

These are now supported for Android and iOS in the latest Facebook SDK, using the new MediaView option.

As announced in a Facebook developers' post, Erika Washburn states that over the past six months, there's been a five-fold increase in the number of apps are using native ads.

Prime spots

Indeed, native advertising now accounts for more than 80 percent of impression in Facebook's Audience Network channel; something that's only going to increase with the introduction of autoplay native video ads.

Of course, this is an important move for those mobile game developers with big UA wallets. Facebook's video and adworks reflects this using Machine Zone's Game of War and TinyCo's Family Guy: The Quest for Stuff as its two of its examples.

 

Since launching last year, the Audience Network has provided publishers and developers with engaging, high performing ad units backed by Facebook's two million advertisers. Today, we are excited to announce a significant expansion of ad types and formats available in the Audience Network. The goal is even better outcomes for you, your advertisers and the people that use your app.Learn more about how you can enable native video ads for your app - https://developers.facebook.com/blog/post/2015/08/11/new-formats-for-audience-network/

Posted by Facebook Developers on Tuesday, 11 August 2015

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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